adshel cancer institute lung ad
Adshel bus terminal, Brighton Le Sands, Sydney NSW
November, 2015
The Cancer Institute's iCanQuit campaign - We followed a mix of client-supplied and researched reference to create an oversized, 3D model of cancer-diseased lungs for this out-of-home ad. We supplied the model suspended in a frame ready for Adshel to install into their Superlite 97 lightbox. Work included:
- building an armature (support framework for clay sculpting work)
- clay sculpting
- create a silicon mold
- fibreglass casting
- scenic art
- woodworking