Foxtel - Real Housewives of Melbourne
The Handbag Activation
Melbourne, 23 November, 2017
Foxtel developed this brand activation concept to launch season 4 of the Real Housewives of Melbourne '...a giant handbag falls from the sky and lands in the streets of Melbourne.' (Foxtel).
We worked through all manners of technical, engineering and aesthetic-based complexities to manufacture the 3D model - a remarkable reproduction of the digital handbag for the promo by Foxtel. The handbag stood 7.2m high at Queensbridge Square for the one day event.