• Job Title:
  • Myer Santaland Visitor Attraction
  • Client:
  • Myer National Brand Management
  • Objective:
  • Santaland is an experience – by visiting Santaland – patrons leave with desirable memories, photos of joy full children and souvenirs / memorabilia.
    It attracts young families and observers/passer bys.
  • Design:
  • John Kerr, Creative Director
  • Location:
  • Myer Brisbane 2005 >
    Myer Pacific Fair (Gold Coast) 2008 >
    Myer Sydney 2005 >
    Myer Melbourne 2004 >
    Myer Adelaide 2008 >
    Myer Perth 2007 >
  • Season:
  • Annual 8 week Christmas season
    Opening upon the arrival of Santa instore
  • Type of display:
  • Custom 3D Walk through visitor experience
    Sites range from 100 > 150 sq. mt’s
    Santa Visitation Rooms (approx 3 per site)
  • Production:
  • Stage One - Kensington Studios
  • Operation:
  • Stage One supplied national service staff (in costume) to operate the train amusement ride.
  • Entertainment:
  • 9 seat ride on 7 ¼" gauge locomotive & rolling stock
    "Dear Santa" stationery & writing desk / letter box
    "Email Santa" auto reply touch screens
    Animated breathing / twitching Rudolph