- Job Title:
- Myer Santaland Visitor Attraction
- Myer National Brand Management
- Santaland is an experience – by visiting Santaland – patrons leave with desirable memories, photos of joy full children and souvenirs / memorabilia.
It attracts young families and observers/passer bys.
- John Kerr, Creative Director
- Myer Brisbane 2005 >
Myer Pacific Fair (Gold Coast) 2008 >
Myer Sydney 2005 >
Myer Melbourne 2004 >
Myer Adelaide 2008 >
Myer Perth 2007 >
- Annual 8 week Christmas season
Opening upon the arrival of Santa instore
- Type of display:
- Custom 3D Walk through visitor experience
Sites range from 100 > 150 sq. mt’s
Santa Visitation Rooms (approx 3 per site)
- Stage One - Kensington Studios
- Stage One supplied national service staff (in costume) to operate the train amusement ride.
- 9 seat ride on 7 ¼" gauge locomotive & rolling stock
"Dear Santa" stationery & writing desk / letter box
"Email Santa" auto reply touch screens
Animated breathing / twitching Rudolph