• Job Title:
  • Myer National – New York Promotion
  • Client:
  • Myer National Brand Management
    (various speciality departments within)
  • Objective:
  • Create window and in-store visual elements to support a national \"destination\" promotion, primarily to generate increased foot traffic, during the traditional retail slump period between Mothers Day and Mid Year Clearance.
  • Location:
  • Myer Melbourne
    Myer Sydney
    Myer Brisbane
    Myer Adelaide
    Myer Perth
  • Season:
  • 3 week temporary season
    Monday 12th May 2008 –
    Sunday 01st June 2008
  • Type of display:
  • Inflatable oversized props
    Oversized food props
    Retail floor dais props
  • Production:
  • Stage One - Kensington Studios