• Job Title:
  • Wonderland
  • Client:
  • Westfield Limited - Australia. Marketing
  • Location:
  • Westfield Chermside, QLD. (photographed)
    Westfield Eastgardens, NSW
    Westfield Parramatta, NSW
    Westfield Kotara, NSW
  • Season:
  • Saturday 17th Nov. 2007 –
    Monday 24th Dec. 2007
  • Target Audience:
  • Children 3-7yrs / Santa Visitation Patrons
    Westfield Customer
  • Type of display:
  • Temporary 5 week island display
    6 season duration
    Repetitive aerial Christmas decoration
  • Size:
  • Approx. 60m² per palace structure
  • Clients brief:
  • The Wonderland concept is to present a unique modern Australian interpretation of traditional Christmas icons and elements.

    Wonderland is not to be literal, rather the shapes and colours be suggestive of traditional icons.

    Wonderland is to be a place of beauty, offering a calming environment – contrasted against the visual noise of Christmas trading.