2017 Perfect Christmas
Myer Christmas Windows
'The Completely & Utterly, Absolutely Perfect Christmas'
Nov 12, 2017 - Jan 5, 2018
Myer Limited, visual brand management
Bourke St, Melbourne (windows 1-6) and Queen St, Brisbane, Australia
The Completely & Utterly, Absolutely Perfect Christmas is about Elf, who embarks on a journey in search for the perfect Christmas, only to realise that the perfect Christmas is with his friends Angel, Reindeer and Mouse.
Elf, Angel, Reindeer and Mouse are Myer's own Christams decoration characters created by Clemenger BBDO Melbourne in 2015. We worked with Myer and Clemenger to bring the characters to larger-than-life life presentation through the Christmas Windows.
This year we experimented with the latest in digital 3D printing to reproduce the characters from digital formats. The characters, applied with traditional animatronics for movement, sit in dioramas finished with classic hand skills such as scenic art and fine timber work, and programmed light displays.
Photos: Rob Anderson Photography