the nutcracker windows 2010
Myer Christmas Windows, 2010
Nov 5 - Jan 9
Client: Myer Limited, Visual Brand Management
Location: Myer Melbourne Bourke Street (Vic. Australia) windows 1-6 and Myer Brisbane Queen Street (QLD. Australia) windows 1-6
This succinct representation of the classic story was a generic collage of visual designs and interpretations intended to captivate and enthral the audience.
It was important to keep the traditional feel of the Windows' institution while showcasing the craft and detail synonymous with the event, and incorporating 21st century effects and technology to enhance the visitors'
We were also careful to honour the period and used traditional-costumed characters, theatrical sets and scenery,
textured lighting states, magic illusions and traditional display
The Nutcracker is about a wooden nutcracker that's carved in the shape of a man. Dosselmeyer, a character in the story, made the carved figure and presented it to children on Christmas Eve at the Stahlbaum Home. One of the children, Clara, immediately takes to the figure.
While everyone is asleep, Clara checks on the Nutcracker, but at the strike of midnight, the Nutcracker grows to life size, and mice, lead by the Mouse King, fill the room and begin to eat the gingerbread soldiers. The Nutcracker leads the soldiers, and the tin soldiers and other dolls become helpers. As the Mouse King attempts to attack the Nutcracker, Clara throws her slipper and the Nutcracker has a chance to kill the Mouse King. At the moment the mice disappear and the Nutcracker turns into a handsome Prince. The Prince leads Clara to the Land of Sweets where the Sugar Plum Fairy is sitting in his place. He tells the Fairy that he is once again a Prince because Clara saved him from the Mouse King. Clara is celebrated as a heroine and she and the Prince are announced rulers of the Land of Sweets.