ralph lauren winter 2014
Seasonal window change
Chadstone, Doncaster, and Collins St Melbourne (Vic. Australia)
We built custom-made window installations adapted from a series inspirational boards supplied by Ralph Lauren, with each location individually themed. Characteristic of RL visual styling, the displays featured faux finishes of limestone walls and cobblestone floors that we created in-house.
Woodworking was required to build detailed double-sided barn doors, timber walls, a dais, and a design for vacuum-formed cornices. In-house digital printing was ideal for creating the city-scape backdrop of a quarter-face clock, a striking feature of the windows at Chadstone. Well-sourced props completed the high-end feel expected by Ralph Lauren. Final visual merchandising was applied by Ralph Lauren house merchandisers.
- faux finishes
- vacuum forming
- digital printing
- on-site installation