telstra fabric of our society
Telstra Flagship store - Sydney, August 2015
Agency - TRO Worldwide
TRO Worldwide presented concepts for Telstra's 'Fabric of Society' campaign - Telstra is at the centre of how so many stay connected through phone, email, and digital devices and mediums, forming the 'fabric of our society'.
We applied our know-how in sewing crafts to combine thread, yarn and fabric with other materials to realise the concept's play on 'fabric'. A foam dome, centred in the window display, was decorated with hand-made felt people and objects, assumed moving along communication paths made of yarn. Complementary signage of yarn-covered acrylic letters, 'We're all woven into the fabric of our society', was in line with the look and feel.