myer chinese new year 2013
Myer in-store promotion, Feb 2013
Client: Myer marketing and creative
Location: Atrium, Myer Melbourne, Bourke St (Vic. Australia)
Myer payed homage to the 2013 Chinese New Year with this phantasmagorical aerial, which was display in the Atrium of the Myer Melbourne store. The suspended gold snake was about 16 metres long and made up of 16 sections.