When it comes to visual merchandising, Christmas is a time when over-the-top, eccentric displays are acceptable, if not expected. For us, it’s a once-a-year chance to be ultimate show-offs.
Production of the Myer Animated Christmas Windows allows us to leverage the festive season’s heightened hype and celebratory aspect. It’s our most resplendent work - a highly creative piece that incorporates clever techniques, lighting and animation, which are complemented by well-chosen music, materials and finishes (and often cannot be utilised for other projects).
In fact, it’s such a resource-exhaustive production that we’re proud to proclaim it as our haute-couture style of work. As the term suggests, it’s a showcase of superior visual merchandising craftsmanship that exhibits our greatest talent, and we relish the carte blanche opportunity to be outlandish on a creative and imaginative level.
After almost 12 months of dedication, the end result is a display of real fantasy and magic that captivates people of all ages. It’s an awe-inspiring experience for children who can escape into a vision of 3-d splendour and a retrospect of childhood memories and emotions for adults. Overall, it’s an event of warmth, joy and togetherness that touches millions and significantly adds to the city’s Christmas atmosphere. And that’s special to us.
Having produced the Myer Animated Christmas Windows since 1994, it holds a prized position in our portfolio. But, we like diversity and this wealth of experience means we can readily apply the level of execution that the project demands to other theatre-style or extravagant productions.